Meet 50 new sellers
(in person)
Real rooms, real handshakes. Your network is the multiplier.
The 50/50 · 10/10 · 2/2 Challenge
5050101022
A personal and professional growth challenge — for anyone, anytime.
Do you want to change your life and transform your business?
This is not a New Year’s resolution. Resolutions are private wishes — and 99% of them fail by February. The 50/50 10/10 2/2 Challenge is a public commitment with a scoreboard: six concrete moves, made out loud, tracked in the open, alongside other founders doing the same.
Start any day of the year. Run it for twelve months. The math takes care of the rest.
5 Billion·50 Million·101 Thousand·& 22
Do the numbers. Get the numbers.
One year. Six commitments.
The Challenge
Read 50 books
(audio or old school)
A book a week. Inputs drive outputs.
Find ten impact tactics
From everything you learn, extract the ten moves that actually matter.
Worth 10% improvement each
Small edges compound into transformation. That’s the whole trick.
Create 2 new marketing funnels or sales channels
New demand, built twice over — so no single channel owns you.
Add 2 people to your board of advisors
(your currently non-existent board)
Borrowed experience beats expensive lessons.
Learned the hard way
The Lessons Behind the Numbers
- Imagine the end, at the beginning
- Ideas are easy; execution is hard
- Strategy. Systems. Scale.
- Entrepreneurs are terrible managers
- Hire on values, teach skills
- We fly the airplane while we build it
- No score; no game
- I put my name on it
- Practice makes progress
Your challenger-in-chief
Steve Simonson
30+ years owning businesses. 20+ years in the e-commerce trenches. Steve assembled the 50/50 10/10 2/2 Challenge from the lessons he learned the hard way — and he runs it right alongside you in the Catalyst88 community.
See you at the top!
Commit publicly. Share your progress. Compare scores.
Join the Challenge in the Catalyst88 Community